Amazon influencers — you’re sitting on a ton of untapped content opportunities with comparison videos, and you probably don’t even realize it. In this post, I walk through a brand new Oink for Influencers feature: the Comparison Video Schedule. This feature automatically looks at the product review videos you’ve already made on your Amazon storefront and generates a content schedule of comparison videos you can create using products you already have. No need to buy anything new.
Why Comparison Videos Are a Huge Opportunity for Amazon Influencers
With all the recent Amazon changes — commission drops, the removal of related sales, the push toward Creator Connections — comparison videos are one of the best ways to expand your reach and earn more commissions. Here’s why: when a shopper is deciding between two similar products, they search for exactly that. “Product A vs Product B.” If your video is what they find, you capture the buy regardless of which one they end up choosing.
Think about this from a conversion perspective. A single-product review pulls viewers who are already considering that specific product. A comparison video pulls viewers who are in the active purchase-decision phase for two products, and both are products on your storefront. Every view is high-intent, and every purchase counts toward your storefront regardless of which product wins the comparison.
What Is the Comparison Video Schedule Feature?
The Comparison Video Schedule is a new feature inside Oink for Influencers that builds a ready-to-film content calendar of comparison videos based on what’s already on your storefront. You don’t have to guess which products to compare. You don’t have to go shopping for new products. Oink looks at your existing inventory of reviewed products and tells you which pairs make sense to compare.
If you’ve reviewed a coffee maker and a different coffee maker, Oink puts those two in your comparison schedule. If you’ve reviewed multiple running shoes, it pairs them up. You walk in to film a comparison video and everything is already on your shelf.
How Oink Scans Your Storefront for Comparison Opportunities
Under the hood, Oink reads the entire product catalog for every video on your storefront, categorizes each product by type and subcategory, and groups products that logically compare against each other. Same category + same product type = comparison candidate.
This means you don’t get weird comparisons like “coffee maker vs toaster.” You get actual, useful comparisons that a real shopper would search for. The algorithm also filters out products that are unavailable or flagged in Storefront Health Check, so you’re not wasting time on comparison pairs where one product is dead.
Walking Through the Comparison Video Schedule
When you open the Comparison Video Schedule in Oink, you see a list of comparison pairs ready to film. Each pair shows you the two products, their categories, links to both on Amazon, and — this is the important part — whether either product has an active Creator Connections campaign.
The schedule is ranked so the highest-potential comparisons bubble to the top. Once you film a comparison video, just mark it as done in Oink and the pair disappears from the schedule so you’re not duplicating content.
How to Prioritize Comparisons with Creator Connections Campaigns
Here’s the money move: prioritize the comparison pairs where at least one product has an active Creator Connections campaign. Those comparisons pay the most per video. Even better, when both products in a comparison have CC campaigns, you can qualify for both campaigns with a single video.
Oink marks CC-eligible products in the schedule, so you can filter to just those and work through them first. That’s the playlist of videos I’d film this week if I were you.
Making More Content with Products You Already Own
The real beauty of this feature is that it unlocks content you could be making today with products sitting in your house. Every Amazon influencer I talk to has the same problem: “What do I film next?” The Comparison Video Schedule answers that question with real recommendations tied to real commission potential — all with zero additional spend.
If you already have 50 products reviewed, you could easily generate 15-20 comparison videos without buying a single new thing. That’s weeks of content. And those comparison videos are the exact type of content Amazon wants to reward right now.
How to Get Started with Comparison Videos
If you’re ready to start making comparison videos this week, here’s exactly what to do:
- Open Oink for Influencers and go to the Comparison Video Schedule.
- Filter for comparison pairs where at least one product has a Creator Connections campaign.
- Grab both products off your shelf.
- Film the comparison — side-by-side demo, specs, pros/cons of each, and your recommendation.
- Upload the video to your Amazon storefront and tag it to both products.
- Mark the pair as completed in Oink.
Do this three or four times a week and you’ll quickly build a library of high-converting comparison videos on your storefront — exactly the kind of content Amazon is incentivizing right now.
If you don’t have Oink yet, you can grab it at oinkforinfluencers.com. The Comparison Video Schedule is built in, and it will analyze your existing storefront automatically the moment you install.
