If you live in Canada, the UK, or Australia and you are in the Amazon Influencer Program, this update is for you. It fixes something that has quietly annoyed international creators since the day I launched the Order History Content Gap, and it is one of the most important features in Oink.

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What The Order History Content Gap Actually Does

If you have not used this feature before, the concept is simple and it is one of my favorites in all of Oink. It pulls your Amazon order history, compares it against your storefront, and shows you what you have ordered that is not on your storefront yet.

That is it. No keyword research, no scrolling best seller lists, no guessing what might convert. Just a list of products you already own, sitting in your house, that you have not made a video for.

The Problem For Non US Creators

Here is where it broke down. If you live in Canada and you order stuff from Amazon Canada, you have not been able to check those orders against your Canada storefront. The comparison always ran against your US storefront. Same story in the UK. Same story in Australia.

So you would pull your Canadian order history and Oink would tell you what was missing from your American storefront, which is useful information but is not the question you were asking. If you are actively building a Canada storefront, you need to know what is missing from that storefront.

What Is New: Match Your Country To Your Storefront

Now you can check your own country’s orders against your own country’s storefront. Canada orders against your Canada storefront. UK orders against your UK storefront. Australia orders against your Australia storefront.

This works for Canada, the UK, and Australia. And to be clear, you have not lost anything. You can still compare against the US storefront if that is what you want. You have simply gained the ability to flip to whichever storefront you actually care about and run the comparison there.

How To Use It

  1. Open Oink on your storefront and go to Other Actions at the top.
  2. Select Order History Content Gap.
  3. At the top of that panel, switch the storefront selector over to Canada, UK, or Australia, whichever one you want to compare against.
  4. Fetch your order history.
  5. Click the button and let it run the cross check.

That is the entire workflow. Flip to the storefront you want to compare to and you are good to go. If you cannot remember where the feature lives, just go to Other Actions on your storefront and Order History Content Gap is right there.

Why Your Own Order History Is The Best Content List You Have

I say this constantly and I will keep saying it. Look, if you have bought it, and it is in your house, and it is selling on Amazon, and you have not made a video for it yet, you should probably make a video for it.

Every objection creators have about product research disappears here. You do not have to buy anything. You do not have to wait for shipping. You do not have to guess whether you can speak to it credibly, because you actually use the thing. The friction between “I found a product idea” and “I filmed it” is basically zero.

For international creators specifically, this is even more valuable, because the competition on the Canada, UK, and Australia storefronts is thinner than it is in the US. Filling the gaps on your local storefront with products you already own is about as efficient as content strategy gets.

Availability

This is a feature for pro subscribers of Oink, and it is live right now. If you are watching the video below, it is already in your account, sitting at the top of the Order History Content Gap panel.

I build Oink for creators in every Amazon marketplace, not just the US one, and this is one of the gaps I have been wanting to close for a while. If you are a Canadian, British, or Australian influencer and you have never been able to get a straight answer out of your order history, go run it now at oinkforinfluencers.com. Thank you guys as always for the support.

I'm an Amazon Influencer since 2023 and blogger since 2021. My goal is to help you succeed in the Amazon Influencer Program.

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