Oink x Walmart: How to Send Your Amazon Influencer Videos to Your Walmart Storefront

Walmart just made a really exciting announcement: they are in the beta testing phase of on-site placements, meaning creator videos on product pages. With a retailer the size of Walmart, that is a huge deal and a lot of opportunity. But this is not going to be as simple as grabbing every video on your Amazon storefront and throwing it over there. Walmart has some very specific rules, and you cannot auto-tag products the way you can on other platforms. So I just dropped a new Walmart cross-posting feature into Oink for Pro subscribers to make this whole process a lot easier, and I want to walk you through exactly how it works.

First, Get Into the Walmart Creator Program

None of this works without a Walmart Creator account. If you are not in yet, search for the Walmart creator program and apply. Once you are approved, you get a storefront that works a lot like your Amazon one, and that storefront is where your videos land. Approval can be inconsistent, so if you get declined, try again with a different email. I have seen plenty of creators get in on the second attempt.

The New Walmart Column in the Cross-Posting Center

Head to your Amazon storefront and open Other Actions at the top, then the Content Cross-Posting Center. You will see a brand new column labeled Walmart. This is where Oink shows you which of your existing storefront videos are eligible to be sent over.

You will notice right away that there is not a Walmart icon on every video. That is intentional. Walmart’s rules are strict, and Oink only flags the videos that can actually be accepted, so you do not waste time trying to upload something that will get rejected.

Filter for Videos That Actually Qualify

Walmart’s requirements for creator video are tight. Here is what a video needs in order to qualify:

Vertical orientation. Horizontal videos are out.
Between 3 and 60 seconds long. Most long-form Amazon review videos will not make the cut.
150 MB maximum file size. Ultra-high-resolution exports need to be compressed.

The fastest way to find candidates is to use Oink’s filters in the Cross-Posting Center. Filter to vertical videos only, then sort by length with shortest first. That instantly surfaces the short vertical clips that qualify and pushes everything else out of the way.

One more thing to keep in mind: a lot of products Amazon sells, Walmart does not. There is going to be some trial and error where you pick a video, go looking for the product on Walmart, and it simply is not there. That is normal. Pick products you know are carried by both retailers to start.

Sending a Video to Walmart

Once you have a qualifying video, the flow is the same one you already use for other cross-posting. Click the edit icon on the video and give it about six seconds. The Walmart button pops up at the bottom alongside the other cross-posting destinations. Select Walmart, then hit Walmart Send Selected.

Here is where it gets a little different from YouTube or Pinterest cross-posting. Oink opens a couple of tabs for you. One is the Walmart upload, and the message on screen tells you that your Walmart product page is in the tab to the right. Do not click over to it yet. There is a better way to handle this.

The Split View Trick for Tagging

Instead of clicking that tab, right-click it and select New Split View. Chrome combines the two tabs side by side in one window. Now your video is uploading on one side while you search for the product on Walmart on the other.

Why does this matter? Because Walmart tagging works completely differently from Amazon. There are no ASINs and no Amazon links. Walmart uses its own catalog, and you have to find the product on Walmart itself to tag it. The split view lets you search Walmart, confirm the product exists, and add it to one of your Walmart collections while the upload is still running. Once the product is in a collection, tagging the video takes two clicks.

Finishing the Upload

When the video finishes uploading, click Next. Pull the product from your Collections section and tag it. Add a short caption, something as simple as “I love this air fryer” works fine. Check the box to agree to Walmart’s terms, confirm the tagged product shows up, optionally set a thumbnail, and click Done. That is the entire process. The upload itself is quick; the only extra work compared to other platforms is the manual product lookup.

What Your Walmart Storefront Looks Like

If you have not seen a Walmart creator storefront yet, it looks very similar to Amazon’s. You get top picks, collections, and your video content organized in a shoppable layout. Shoppers who land on your storefront can browse and buy from it the same way they do on Amazon. The piece that is still in beta is getting those videos onto Walmart’s product pages, which is where the real volume will come from if the test goes wide.

How Much Effort to Put In Right Now

Here is my honest take. I would not put a ton of time into this until we get more clarity on what Walmart is actually doing with on-site placements and what the commissions look like. Do not go back and migrate your entire backlog. Instead, start adding a few new videos here and there as you create them. Build the habit, learn the process, and stack up a modest library.

The reason to start now instead of later is simple: the moment Walmart officially announces on-site creator video, there is going to be a rush of creators trying to post everything at once. If you already have a storefront with content on it, you are ahead of that wave. Yes, it is a little tedious because so many products are not carried by both retailers. But if a bit of extra back and forth gets me a storefront on one of the biggest retailers in the world, sign me up.

Walmart cross-posting is live right now for Pro subscribers inside the Content Cross-Posting Center. If you want a head start on the next big storefront opportunity, grab Oink for Influencers and start sending your short vertical videos over today.