Hey Oink fam — how’s your Prime Day going? Is it good, is it bad, does it kind of suck? I get this question more than almost any other during the Prime Day window, and the honest answer is that Prime Day isn’t a lottery. It rewards a very specific kind of seller, and if you’re feeling underwhelmed right now, it’s almost never Prime Day’s fault. It’s your position going into it. Let me break down exactly who wins these events, why, and what to do if this one missed the mark for you.

In This Article

The Two Kinds of Sellers Who Actually Win Prime Day

Here’s the thing I want you to internalize before you judge your own results: there are really only two categories of Amazon influencer who get something meaningful out of Prime Day. If you’re not in one of them, the event is going to feel flat — and that’s not a knock on you, it’s just a description of where you are right now. The good news is that both categories are things you can build toward on purpose. They’re not luck. They’re the predictable output of work you either did or didn’t do in the weeks leading up to the event.

So let’s go through both of them, because understanding which one you’re closest to tells you exactly where to put your effort next.

Category One: You’re On the List and You’re Strategic

The first group that wins is the group with access to the Prime Day deals list who then actually does something strategic with it. And I want to be really clear about that second half, because access alone does nothing. I’ve had the list and squandered it myself. You have to get on the list, then target the specific products that are going to be discounted, then make content on those products ahead of time so you’ve got exposure built up when the shoppers show up. That’s the whole play.

Where most people fall apart is the “I’ll just see what happens” approach. They glance at the deals, maybe film one thing, and then wonder why nothing converted. That’s not strategy — that’s hoping. The sellers who win in this category treated the deals list like a content calendar. They knew which products were going on sale, they prioritized the ones with real commission potential, and they had videos live before the traffic spiked. When the discount goes hot and a shopper is in buying mode, your content is already sitting there ready to catch the click.

Category Two: You Have Enough Content to Coast

The second group that gets the “Prime Day pump” is the group that has so much content on their storefront that they get a natural boost just from the flood of shoppers. If you’ve got a video count in the 3,000 to 4,000-and-up range, you are on so many products that a rising tide lifts you automatically. You don’t have to be perfectly strategic about any single deal, because your sheer surface area means some chunk of all those extra Prime Day shoppers is going to land on your videos.

This is the part people underestimate. Volume is a strategy. Every additional shoppable video is another doorway into your storefront, and Prime Day is the day those doorways get the most foot traffic of the year. If you’ve been grinding out content consistently for a long time, Prime Day is partly your reward for that grind. If you haven’t, that’s okay — but it’s the clearest possible signal of where the next year of work needs to go.

Why Prime Day Feels Underwhelming for Everyone Else

If you don’t fit into either of those two buckets, Prime Day is probably going to be underwhelming, and I want you to hear this without beating yourself up: that is fine, and it’s not Prime Day’s fault. It’s just the position you’re in right now, or the actions you did or didn’t take in the run-up. There’s a real difference between “this event is broken” and “I wasn’t set up to capture it.” The first one is an excuse. The second one is a to-do list.

I’ve personally missed the mark plenty of times. My first couple of years climbing in this game, I had Prime Days that did basically nothing for me, and it wasn’t because the opportunity wasn’t there. It was because I either didn’t have the deals list dialed in or I didn’t have the content volume yet. Both of those are fixable. Neither of them is a reason to quit.

What the Buying Data Actually Looks Like This Year

Let me give you the on-the-ground read so you can calibrate your expectations. From what I’m seeing this go-around, there isn’t a giant jump in the raw number of buyers on Amazon right now. It looks like a slight increase in the number of shoppers — not some massive flood. But the people who are there are buying a pretty decent amount per visit. So the lever isn’t “way more humans on the platform,” it’s “the humans who are there are in a strong buying mood.”

That matters for how you think about results. If buyer count is only slightly up but basket sizes are healthy, then your share of the win comes down to whether your content is sitting in front of those motivated shoppers. Which loops right back to the two categories: targeted deal content, or sheer storefront volume. Whatever works, works — I’m not precious about which path gets you there.

How Oink Gets You Into the Winning Categories

This is exactly the gap Oink for Influencers was built to close, because both winning categories come down to product research and storefront discipline — and that’s all stuff that eats your time if you do it by hand. If your problem is being strategic with the deals, the workflow is about finding the right products fast and making sure you’re covering the ones that actually pay. If your problem is volume, the workflow is about never letting a good opportunity slip through the cracks.

  • Storefront Cross Check shows you where your coverage has holes, so you’re not unknowingly leaving easy products uncovered going into a big event.
  • Unavailable Video Matching rescues the commissions you’d otherwise lose when a product goes out of stock or a listing changes — critical during Prime Day when inventory moves fast.
  • The Comparison Video Schedule keeps your content pipeline full so you’re steadily building toward that high-volume “natural boost” category instead of stalling out.
  • The 5 Pillars system gives you a repeatable framework so your research time turns into published content instead of endless scrolling.

The point isn’t the feature list — it’s that being in a winning category is a process, and a tool that compresses that process is how you get there without burning out. You can see the whole approach over at oinkforinfluencers.com.

If This Prime Day Missed, Here’s What to Do Next

If this Prime Day was a dud for you, don’t get bummed out and don’t read it as a verdict on your potential. Read it as data. You now know which of the two categories you were missing, and that tells you precisely what to build between now and the next event. If you weren’t strategic with the deals list, that’s a research-and-planning fix. If you didn’t have the volume, that’s a consistency fix. Either way, you keep doing what we’ve been doing: keep working, keep building the business, keep stacking content.

Hopefully you got your Prime Day pump this time. If you didn’t, that’s okay — we just keep climbing. I’ll touch base in a couple days and let you know how the event wraps up, but the playbook doesn’t change based on one event. The sellers who win the next one are the ones who start setting up for it today.

Want to make sure the next Prime Day lands in the winning column? Get your storefront audited, your deal coverage tightened, and your content pipeline flowing with Oink for Influencers. Start your free trial, run a Storefront Cross Check, and let’s get you positioned before the next big event instead of reacting after it.

I'm an Amazon Influencer since 2023 and blogger since 2021. My goal is to help you succeed in the Amazon Influencer Program.

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