Amazon moved Prime Day up this year. We’re not waiting around until July anymore — the big event lands in June, and that quietly shrinks your prep window down to roughly 30 days. I’ve been through enough of these to tell you one thing plainly: if you don’t prepare, you won’t see a dime of extra commission out of Prime Days. The pump is real, but Amazon only hands it to the creators who did the work ahead of time. Here’s exactly how I’m getting ready — first as an Amazon influencer, and then as an affiliate.
Prime Day Moved to June — Your Timeline Just Got Shorter
For years I’d tell people Prime Day was a July thing. Not anymore. Amazon bumped it up, and now the event is happening in June. That sounds like a small detail, but it isn’t. It means the runway you have to find products, order them, film content, and get videos uploaded and approved is now about a month. If you were planning to “get to it eventually,” eventually is already here.
The “Prime Days Pump” Is Real — But You Have to Earn It
I want to be honest with you, because I’ve said this over and over and it still doesn’t sink in for some people. Prime Days does give creators a real bump in commissions. But it doesn’t fall out of the sky onto your storefront. You get the pump by targeting products that are actually going to be on sale during the event. If your content is pointed at random items that aren’t discounted, you’ll watch everyone else’s earnings climb while yours stay flat. I learned that the hard way more than once, so take it from me.
Target the Products That Will Actually Be on Sale
The good news is we now know the dates, and Amazon has released the list of what’s going to be featured. That changes everything. Instead of guessing, you can build your content plan around the exact products that will carry a Prime Day discount. Inside Oink, I pull that list and run candidates through Storefront Cross Check so I know what I already have on my storefront versus what’s missing. That one step tells you where to spend your energy instead of burning a week chasing items that were never going to move.
The Influencer Play: Make More Content on Products You Already Own
Here’s the move I’d push hardest for Amazon influencers. You really only have two ways to prepare. One is to bring in brand-new products that are on the list and film fresh content. The other — and honestly the smarter one with a 30-day window — is to look at the products already sitting in your house that show up on the deals list and simply make more videos about them.
I’m talking about follow-up style content. “I’ve used this for three months, here’s what I still think.” “This keyboard saved me from buying a whole new laptop, and six months later I’m using it every single day.” Those videos are quick to produce, they’re honest, and they put more of your content in front of more eyeballs right when the discounts go live. More videos means more reach, and more reach means more conversions. That’s the whole equation.
Should You Even Bother? Check Your Tier First
Quick reality check. If you’re a bronze or silver tier influencer, this particular Prime Days push isn’t built for you — keep doing what you’re doing and focus on growing your account. The preparation strategy I’m describing is aimed at gold tier and above. And if you’re gold, know that you may not even have access to the full deals list yet, which is exactly why the timeline pressure is so real. The moment you get access, move on it.
Why I’m Not Chasing New Products Through Creator Connections
People ask why I don’t just request a pile of collaboration samples through Creator Connections and build content on those. Simple: time. If I’m buying products in, I can have them tomorrow or the next day and start filming immediately. But chasing samples through collaboration requests takes too long, and the Prime Day window won’t wait for the mail. I’d much rather expand my footprint on the products I can act on today than gamble on samples that may not arrive before the event is over.
Affiliates: It’s a Different Game
If you’re working off-site as an affiliate, your prep looks different. You’re not bound by on-site content approval timelines — you can post links wherever your audience lives, so you can move a lot faster than the on-site crowd. The preparation for you isn’t filming, it’s knowing what converts. You already do a version of this every week: you post the deals you know your followers will buy. So pull the deal list ahead of time, match it against what performs for each of your groups and platforms, and get those posts written.
Build Your Deal List and Schedule Your Posts Now
This is where having the list early genuinely pays off. The deal schedule shows you when each deal is expected to go live, so you can line your posts up in advance instead of scrambling on the morning of. Influencers, use that same window to map out your Comparison Video Schedule so your follow-up videos are filmed and queued before Prime Day even starts. Affiliates, get your links and captions built now. Whoever you are, the goal is identical — walk into Prime Day with the work already done.
Don’t Wait — Start Today
That’s the whole game plan. Prime Day in June rewards preparation and quietly punishes everyone who waits. Pull the list, target the right products, lean on the content you can create fastest, and schedule everything ahead of time. If you want the tools that make this whole process faster — the deals list, Storefront Cross Check, the Comparison Video Schedule, and the rest of the prep system — that’s exactly what I built Oink for Influencers to do. Head to oinkforinfluencers.com and get set up before the window closes on you.
