A creator requested an Amazon influencer storefront audit from me four months ago, and I told them I needed a few months to prep. Now it is time. This storefront has one big green flag, one big red flag, and a lesson for anyone posting videos on Amazon.
In this article
- First impressions of the storefront
- The red flag: only 48% of products are selling
- The good news: high-selling products
- What buyers actually want from your video
- Fixing titles and thumbnails
First Impressions of the Storefront
This storefront looks like a lot of off-site posting. There are many vertical, fairly short videos with a TikTok feel, plus lots of “ideal list” style collages that give Pinterest and Facebook deal-group vibes.
That is fine if Amazon is not your main platform. But I audit from one standpoint: are the videos on your storefront going to convert and make you commissions? That comes down to the products you select and how you make the video.
The Red Flag: Only 48% of Products Are Selling
Out of the last 50 videos, only 48% were on products with a sales history. Less than half. That means there is a high likelihood many of those videos will never make any money.
It is really hard for a product that has never sold to suddenly start selling. That is why we target products that have been selling: they are more likely to keep selling. For a creator serious about commissions, both the Creator Connections and sales history numbers should be around 80%, and this storefront is well under 50% on sales history.
A tool like Oink for Influencers helps here because you can see sales history before you invest time filming.
The Good News: High-Selling Products
When a product on this storefront is selling, it sells big. The average monthly sales for the selling products was 5,610 units, much higher than the 2,500 to 3,500 I usually see. That number will probably come down over time, but it shows this creator has picked some real winners recently. The problem is that too many other videos are on products with no sales.
What Buyers Actually Want From Your Video
People watch your video because they are looking at a product and have questions. They have already read the product page. They want authority, insight, expertise and demonstration.
This creator does a great job with demonstration. Press-on nails get applied, the product gets used, clothing gets worn. A lot of people just talk about the product, so this is a real strength. What can be better is answering the questions every buyer has:
- Is this thing actually worth the money?
- Does it solve the problem it is designed to solve?
- What is not obvious from the listing? With a vacuum: is it loud, easy to clean, heavy on the stairs?
- With a toaster: does it burn the toast, smell, or have a long enough cable?
If you put yourself in the buyer’s shoes, the content here is not bad. It just falls short of the extra confidence people are looking for before they spend money.
Fixing Titles and Thumbnails
There were no notes on the thumbnail, but the title needs work. In a carousel with four videos, buyers see your thumbnail and title. Ask a question the buyer would have, such as “Mom of two: why this will save your sanity”. Do not state the verdict up front, like “these markers are great”, because you just told them they do not need to watch.
Watch the full audit below.
Ready to pick products with real sales history? Try Oink for Influencers and build a storefront that converts.
