You’ve been asking me for this one for a long time, and it’s finally here: Oink Media Kits. A media kit is the thing you send to a brand to show them who you are, what platforms you’re on, and why they should work with you — and now you can build a clean, professional one right inside Oink. Free users get one. Pro subscribers get up to ten. Here’s how it works, and why I built it the way I did.
Why I Finally Built Media Kits
This feature exists because you asked for it — over and over. Creators kept telling me they needed a real media kit to send to brands, something more polished than a screenshot and a paragraph dropped into an email. So I built it into Oink. The whole point of a media kit is to make a brand’s decision easy: here’s my audience, here’s how I perform, here’s the kind of content I make. When that information is organized and good-looking, you look like a professional — because you are one.
Free Users Get One, Pro Users Get Ten
Let’s talk access, because I kept this generous on purpose. If you’re a free user of the Oink extension, you get one fully customizable media kit. You can send it to whoever you want, as many times as you want. If you’re a pro subscriber, you can create up to ten of them. That matters more than it sounds. I personally keep separate kits for different niches — I’ve got a health and fitness kit that I send to health and fitness brands, and a more general one for everything else. Ten kits means you can tailor your pitch to every type of brand you approach.
Your Videos Play Right Inside the Kit
Here’s the part I think brands will love. The videos play directly on the media kit, embedded right inside it. A brand doesn’t have to click out to YouTube or hunt around your storefront — they open your kit and your content is right there, playing. You also get a few different layouts to choose from, so the kit can match the look you’re going for. It’s customizable enough that it feels like yours, not a template everybody else is sending around.
Building Your Kit: Start With Your Metrics
Setting one up is straightforward. You’ll go through and enter your metrics section by section. Oink asks you what time frame the data covers, so whatever window you pulled your numbers from, you note that — and you can set custom dates too. This keeps everything honest and clear for the brand reading it. They know exactly what period your numbers represent, which quietly builds trust before you’ve even had a conversation.
Amazon, YouTube, and TikTok Shop — Same Process
Right now the media kit supports three platforms: Amazon, YouTube, and TikTok Shop. I picked those three first because they’re the ones creators were asking for most. The process is identical for each one — fill in the metrics, note the time frame, save. And here’s the thing: you only add what’s relevant to you. If you don’t have a YouTube channel, don’t add it. No problem. As more people ask for other platforms, I’ll keep adding them, so the kit will grow with what the community actually needs.
Adding Your Links and Your Story
After your metrics, you’ll move down to your links. This section is more flexible than it looks. For each link you can add a description and a little extra context underneath it — so you can mention how many followers or subscribers you have, how long you’ve been doing this, anything that helps tell your story. That context is what turns a plain list of links into an actual pitch. Don’t skip it. And once you’ve finished a section, click “save metrics” so nothing gets lost as you build.
Why I Don’t Want Your Sales Data
I need to be really direct about something, because it matters. The media kit asks you to enter your metrics manually. It would absolutely be faster if Oink just connected to your accounts and pulled your sales data automatically — I know that. I chose not to do it that way on purpose. If you’re not supposed to be sharing your sales data with brands or agents, you shouldn’t be sharing it with Oink either. The moment you send that data to a server, it’s somewhere that isn’t yours anymore and it’s out of your control. I don’t want access to your sales data, and I don’t want it anywhere near my servers. Keeping that degree of separation protects you, and that’s worth a few extra minutes of typing.
It Takes 15 Minutes — Then It Gets Easy
Be realistic about the time. Setting up your first kit takes about 15 minutes, and I’d suggest updating your numbers roughly once a month so what you send out stays current. But here’s the payoff: once you’ve built one kit, it gets much easier. If you’re a pro subscriber building additional kits, there’s an option to import the data from an existing kit straight into a new one. So that 15 minutes is a one-time cost — after that, you’re just tweaking and tailoring.
Go Build Your First Media Kit
If you’ve been pitching brands with a rough email and hoping for the best, this is your upgrade. Set aside 15 minutes, fill in your metrics for the platforms you actually use, add your links and your story, and you’ll have a professional media kit ready to send. Free users, that’s one kit waiting for you right now. Pro subscribers, you’ve got ten. If you don’t have the extension yet, head to oinkforinfluencers.com and get Oink for Influencers — then go land the brand deals you’ve been leaving on the table.
