One of the most common questions new Amazon influencers ask is what price point they should target for products. Should you go after expensive items for bigger commissions? Should you stick to cheap products that sell in high volume? The answer might surprise you: price points don’t actually matter. What matters is opportunity. Here’s why chasing high-ticket items is often a trap and why a ten-dollar product can outperform a hundred-dollar one every single time.
Table of Contents
- The Price Point Myth
- Why Opportunity Matters More Than Price
- A Real Example: The Ten-Dollar Product That Earned Over Five Hundred in Commissions
- The Problems with High-Price Products
- Cheaters and AI Video Spam
- High-Price Products Require More Complex Videos
- High-Price Products Don’t Sell as Often
- What You Should Actually Focus On
The Price Point Myth
There’s a widespread belief in the Amazon influencer community that you need to target products in a certain price range to be successful. Some people say you should only go after products over fifty dollars. Others insist that the sweet spot is between twenty and forty dollars. The reality is that none of these rules hold up when you look at actual data. Rob’s own storefront has one of the lowest average price points in the community at around thirty-three dollars, and it performs extremely well. The price tag on a product tells you almost nothing about how much money you’ll actually make from it.
Why Opportunity Matters More Than Price
The real metric you should be evaluating is opportunity. A product with opportunity is one that is already selling well on Amazon and has an open or uncrowded placement in the upper carousel. It doesn’t matter if the product costs ten dollars or two hundred dollars. If it’s moving units and you can get visible placement, you’re going to make money. A cheap product that sells a thousand units a month with only your video in the carousel will crush an expensive product that sells fifty units a month with nine other influencer videos competing for attention.
A Real Example: The Ten-Dollar Product That Earned Over Five Hundred in Commissions
Here’s a concrete example that proves the point. There’s an outdoor electrical outlet cover that retails for about ten dollars. Not exactly the kind of product that gets influencers excited at first glance. But this product sold approximately 1,200 units, generating over five hundred dollars in commissions. That’s from a single ten-dollar product. The reason it worked so well is that it had strong demand, minimal competition in the carousel, and the video was getting consistent clicks from shoppers who were already ready to buy.
The Problems with High-Price Products
Going after high-ticket items seems logical on paper. Bigger price tag equals bigger commission, right? In theory, yes. In practice, high-price products come with a whole set of problems that most influencers don’t think about until they’ve already wasted their time making videos for them.
Cheaters and AI Video Spam
High-price products attract the worst kind of competition. Because the potential commissions are higher, these products become magnets for people using AI-generated videos, stolen content, and other shady tactics to flood the carousel. You’re not just competing against other legitimate influencers. You’re competing against spam accounts that are pumping out dozens of low-quality videos to try to capture placement. This makes it much harder for your quality content to get and keep a spot in the carousel.
High-Price Products Require More Complex Videos
When someone is about to drop two hundred dollars on a product, they want detailed information. They want to see the product from every angle, understand all the features, see it in use, and hear about the pros and cons. This means your video needs to be more polished, more informative, and more time-consuming to produce. Compare that to a ten-dollar product where a quick, honest thirty-second review is often enough to convert a shopper who’s already decided they need the item.
High-Price Products Don’t Sell as Often
Expensive products simply don’t move as many units. A two-hundred-dollar kitchen appliance might sell a few hundred units a month. A ten-dollar kitchen gadget might sell tens of thousands. Even though the commission per sale is higher on the expensive item, the volume difference often means the cheaper product generates more total commission dollars. And because cheaper products sell more frequently, your video gets more views, more engagement, and more data showing Amazon that your content is valuable.
What You Should Actually Focus On
Stop sorting products by price and start sorting by opportunity. Look for products that are selling well, have an upper carousel that accepts influencer videos, and have minimal competition in that carousel. If you find a product with those three characteristics, it doesn’t matter if it costs five dollars or five hundred dollars. That’s the product you should be making a video for. The influencers who understand this are the ones who consistently earn more, because they’re not leaving money on the table by ignoring great opportunities just because the price tag doesn’t hit some arbitrary threshold.
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