Can we be honest about something for a second? One of the most common questions I get on my TikTok lives is “how many videos should I make for a product?” And here’s what nobody wants to say out loud: the people making 10, 15, 20 videos for the same product aren’t doing it because they think it helps the customer. Nobody’s sitting around thinking that. They’re wondering how to spam the carousel and take up more slots. It’s not about being helpful or valuable. It’s another version of trying to game a system where Amazon writes the rules and decides when the game ends.

In This Article

About a month and a half ago the video carousels on product pages went haywire. Normally there’s some consistency: you load a product page, you see a set of videos in the top carousel, and if you refresh you’ll generally see the same ones pop up fairly often. Then suddenly it was a new video on every single refresh. Totally chaotic.

A lot of us said the same thing at the time: Amazon is testing something, and they’re not going to let it run forever. But that didn’t stop people from seeing an “opportunity.” The logic went: if videos are rotating this fast, I should make 15 or 20 videos for the same product so mine get seen more often. People actually changed their whole strategy around a glitch.

And then it stopped. A month later the carousels are consistent again, your videos don’t rotate in the way they did during that short window, and everyone who built a content plan around it is holding a pile of videos that didn’t get the time of day. That gaming strategy is garbage. It was always going to be garbage because it depended on something Amazon obviously wasn’t going to leave alone.

Amazon Explicitly Says No Repetitive Content

This isn’t just my opinion. Go read Amazon’s own documentation on shoppable content. There’s a quick tip on duplicative content that says content will be rejected or removed if it’s very similar to previously uploaded content from another creator. Fine, everybody knows that one. But keep reading. It also says your content should not be duplicative or repetitive, and that it will be rejected if it’s identical to other previously uploaded content on your own storefront.

Notice the word repetitive, not just duplicate. Saying the same thing about the same product in slightly different ways across a dozen uploads is exactly what they’re describing. Amazon lets it through for now. But just like every other game people play in this program, it’s fine right up until the person who owns the rules decides the game is over. The carousel chaos just proved that.

Chopping One Video Into Ten Counts Too

This is also why I don’t recommend taking one long-form video, cutting it into a bunch of smaller pieces, and uploading all of them to the same product. It feels efficient. It’s repetitive content. Each clip says a fraction of what the full video already said, and none of them stand on their own. Amazon slides on it until they don’t, and when they clean it up, you’re the one who loses the uploads and the time.

One Customer, One Sale

Here’s the math people skip. Every customer who lands on a product page can convert exactly one sale for you. If you have 10 or 20 videos on that page, congratulations, you got a bunch of visibility. You still make one sale when that person buys. Maybe your odds of being the video that gets credit went up slightly, but you also made a stack of videos that will never earn anything, and every one of those has a negative return on the time you put into it.

Compare that with spending the same hours on 10 or 20 different products. Now you have 10 or 20 product pages where you can earn a commission instead of one. That’s not a hack. That’s just how on-site commissions work.

The Diversification Problem

There’s a second reason I keep my per-product video count low, and it’s risk. The more time you pour into a single product, the more exposed you are when that product goes away. Listings get deactivated. Sellers run out of stock and never come back. Amazon stops carrying things. If you made 15 or 20 videos for one ASIN and it disappears, every one of those uploads is dead weight, and the time you spent is gone.

Spreading your content across more products does two things at once. It expands your reach, because every new product page is a new chance for visibility. And it insulates you, because no single listing going dark can take a big chunk of your income with it. This is the same reason I built Unavailable Video Matching into Oink: when a product does die, you want to know fast and redirect that content to a live listing, not discover it months later.

The Anchor Video Approach

So what do I actually do? I sit down and make one main video for a product. I call it the anchor video. The goal is that it contains everything somebody would need to know before buying: what it is, how it works, who it’s for, what I like, what I’d change. One solid, complete piece of content that can do the job on its own.

Sometimes I’ll also cut a shorter vertical version, more TikTok style, for the people who want the 30-second take. That’s a different format serving a different viewer, not a copy. And that’s usually it for day one. Then I move to the next product.

Follow-Ups That Actually Add Value

I do make more than one video for some products, but every additional video has to answer a different question than the anchor did. Here’s what that looks like in practice:

  • The long-term follow-up. “Here’s what I know after three months with this that I didn’t know on day one.” New information, new value.
  • Comparison videos. This product against a competitor, side by side. Totally different content, and it can earn on two product pages instead of one. This is exactly what the Comparison Video Schedule in Oink is for.
  • Stack videos. How this product fits with two or three others as a setup or a bundle. Again, different question, different value, multiple pages.

Notice none of those are “the same video again with a different intro.” Each one would make sense to a shopper who already watched the first one.

Creator or Spammer?

I’ve said this before and I’ll keep saying it: the further you drift from what Amazon explicitly tells you they want, the more vulnerable you are when they make a change. And then we can’t act surprised. We can’t say “Amazon, that’s not fair” when we’ve spent two years trying to game them.

Sitting down and recording the same thing about the same product over and over, whether you call it duplicative or repetitive, is the moment you stop being a content creator and become a video spammer. Amazon doesn’t want it because it doesn’t make them money. Trust me, if it did, they would not care. Make the anchor video, make it great, make a real follow-up when you have something new to say, and spend the rest of your time finding the next product.

Finding that next product is the part I built Oink for. The 5 Pillars system, Storefront Cross Check, and the Comparison Video Schedule all exist so you can spread your content across more winning products instead of hammering one. Check it out at oinkforinfluencers.com.

I'm an Amazon Influencer since 2023 and blogger since 2021. My goal is to help you succeed in the Amazon Influencer Program.

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