Amazon has been quietly burying some of your Amazon Influencer videos. Not deleting them. Burying them. A label gets slapped on the video — “improve reach,” “limited visibility,” “rejected,” “audio suppressed” — and from that moment it stops showing on the product page and stops earning on-site commissions. Most influencers never notice because the video still sits in their storefront looking perfectly fine. In this article I am going to show you how to find every buried video in your account and the fastest way I have found to bring them back to life.
In This Article
- What the Restriction Labels Actually Mean
- How to Find Your Buried Videos
- Why Editing the Existing Upload Does Not Work
- The Re-Upload Process Step by Step
- When You No Longer Have the Product
- Beating the Duplicate Video Error
- Which Videos to Fix First
- Why This Is Worth Your Time
What the Restriction Labels Actually Mean
There are four labels you need to care about, and they all amount to the same thing for your wallet: the video is no longer eligible to appear on the product detail page.
- Improve reach — Amazon thinks something about the video is holding it back and has pulled it from the product page until it changes.
- Limited visibility — the video is technically live but Amazon is restricting where it shows. In practice, it is not on the product page.
- Rejected — Amazon reviewed the video and declined it outright.
- Audio suppressed — Amazon flagged the audio, usually for music or a copyright concern, and the video is restricted as a result.
Here is the part that matters. The product page is where on-site commissions come from. A video that is only in your storefront, or only in your carousel, is not earning the way it was built to earn. If you have 300 videos and 40 of them carry one of these labels, you have roughly 13 percent of your catalog sitting dead.
How to Find Your Buried Videos
Amazon does not send you a list. You would have to click into every single video in your content manager to find the labels, and nobody is doing that with hundreds of videos. This is exactly why I built the notifications tab into the Oink Storefront Health Check.
Run the Storefront Health Check, open the notifications tab, and every video Amazon has restricted is pulled into one list with its label. You can see at a glance which videos say “improve reach,” which say “limited visibility,” and which are flat-out rejected. Alongside each one you get the product’s monthly selling data, which I will come back to when we talk about prioritizing.
This is a Pro feature. If you are serious about squeezing every commission out of the videos you have already made, this list is the starting point.
Why Editing the Existing Upload Does Not Work
The first thing everybody tries is editing the restricted video in place. New title, new thumbnail, maybe trim it. It does not work, and here is why: the restriction is tied to the video ID. When you edit an existing upload, Amazon keeps the same ID, and the label comes along for the ride. You can change every field on the page and the video stays restricted.
The only way to get a clean slate is a new video ID, which means a fresh upload. That is the whole strategy in one sentence.
The Re-Upload Process Step by Step
This is the process I use when I still have the product and want the video back on the page.
- Download the original video and thumbnail. Grab them from your content manager before you touch anything else. If you do not have the source file locally, this is your only copy.
- Delete the old upload. This is the step people skip, and it is the one that causes the duplicate flag. If the old video is still in your account when you re-upload, Amazon sees two identical files and rejects the new one.
- Re-submit as a brand new upload. Attach the same product, use your downloaded thumbnail, write the title fresh. You now have a new video ID with no restriction history.
- Wait for review. Most of mine go live on the product page within a day or two.
Keep in mind you lose the view history and any accumulated engagement on the old ID. That is a trade I will make every time, because a video with zero views on the product page beats a video with 5,000 views that nobody can find.
When You No Longer Have the Product
Plenty of your buried videos are going to be for products you returned, gave away, or sold six months ago. You cannot reshoot. But you do not need to. The original file is still the asset.
Download the video, delete the old upload, and re-submit the same file. The process is identical. The only difference is you have no fallback if Amazon calls it a duplicate, which is where the next section comes in.
Beating the Duplicate Video Error
Sometimes you delete the old one, re-upload, and Amazon still flags it as a duplicate. Their system is matching the content itself, not just the ID. Two fixes have worked for me consistently.
- Add a fresh intro. Five to ten seconds of new footage at the front of the video changes the fingerprint enough that it passes. Shoot yourself holding the product if you still have it, or a quick on-camera line about why you liked it.
- Record a new voiceover on faceless videos. If the video is product-only B-roll with narration, re-record the narration. Same footage, new audio track, and Amazon treats it as a new video. This is also the move for anything that was “audio suppressed,” because you are replacing the audio that got flagged in the first place.
Either one takes ten minutes. Compare that to reshooting from scratch.
Which Videos to Fix First
Do not work through your restricted list top to bottom. Sort it by the monthly selling column in the Storefront Health Check. A restricted video on a product moving 2,000 units a month is costing you real money every day it sits buried. A restricted video on a product selling 30 units a month can wait.
I also cross-reference against the 5 Pillars when I am deciding what to fix. A product that scores well on competition and conversion is one I want back on the page immediately. A product that was marginal to begin with might not be worth the ten minutes.
Why This Is Worth Your Time
Every influencer I know is chasing new products to shoot. Fewer are going back to fix the videos they already made. But the buried videos are the cheapest commissions you will ever recover. The research is done, the shooting is done, the editing is done. All that is left is a download, a delete, and a re-upload.
Here is the full walkthrough, including what the notifications tab looks like and the exact clicks in the content manager.
If you want to see your own restricted list, the Storefront Health Check notifications tab is live for Oink Pro subscribers right now. Grab Oink at oinkforinfluencers.com, run the check, and go get your commissions back.