Supplements are one of the best categories for Amazon influencers to target. They are extremely popular, have a high turnover rate, and the videos themselves are some of the simplest to make since there is no real product demonstration involved. But you do have to be careful about what you say on camera. Making the wrong claims can land you in hot water. Here is a straightforward strategy for making supplement videos that convert without crossing any lines.
Table of Contents
- Why Supplements Are a Great Category
- What You Should Never Say in a Supplement Video
- Never Make Health Guarantees or Promises
- Do Not Claim You Take Something You Do Not
- What You Can and Should Talk About
- Focus on the Experience of Taking the Supplement
- The Perfect Closing Script
- Keep It Simple and Do Not Overthink It
Why Supplements Are a Great Category
Supplements are extremely popular on Amazon and they have a naturally high turnover rate. If someone tries one brand of magnesium and does not feel anything, they will often try a different brand. That buying behavior means there is constant demand in the category. Supplements are especially hot at the beginning of the year when people are trying to buy their way into better health, and during the summer when vacations are coming up. On top of that, the videos are some of the simplest to make because there is really no product demonstration needed. You just talk about the supplement.
What You Should Never Say in a Supplement Video
There are two basic rules to follow when making supplement videos that will keep you out of trouble. Break either of these and you risk giving what could be interpreted as medical advice, which is territory you absolutely do not want to be in as an influencer.
Never Make Health Guarantees or Promises
Never tell viewers that a supplement is going to make them feel a certain way. Do not say things like “this will help you lose weight” or “this is going to lower your blood pressure” or anything that promises a specific health outcome. That crosses into medical advice territory. If you feel tempted to guarantee something about what a supplement will do for someone, stop yourself. You are not a doctor, and making those claims puts you at risk.
Do Not Claim You Take Something You Do Not
The second rule is simple: do not say you take a supplement that you do not actually take. People can see through it. You do not have to sit there holding a bottle of magnesium glycinate saying “yeah, I take this every night” if you do not. Viewers pick up on inauthenticity quickly, and it hurts your credibility across all your videos, not just the one where you faked it.
What You Can and Should Talk About
It is completely fine to talk about why someone might be looking at a particular type of supplement. For magnesium glycinate, you can mention that people often look at it for better sleep, calming nerves, or digestive support. None of that is medical advice. You are simply talking about the common reasons people seek out that type of supplement. This kind of context is valuable to shoppers and helps them connect with the product.
Focus on the Experience of Taking the Supplement
The bulk of your video should focus on the actual experience of taking the supplement. Talk about the recommended dosage from the label, whether it should be taken with a meal, whether it needs to be taken with water. Show the capsules up close. Talk about the size of the pills, whether they have any smell, any taste, any unusual texture. If you personally take it, share your own experience, but frame it as your personal experience, not a promise about what it will do for someone else. For example, saying “I take this every night and it has not upset my stomach” is fine. Saying “it will not upset your stomach either” is not.
The Perfect Closing Script
Here is a closing approach that works really well for supplement videos. Say something like: “If anybody ever promises you that a certain supplement is going to do something specific for your body, you probably should not listen to them. Your body is different from other people’s bodies, and you kind of have to try a supplement to know whether or not it is going to work for you. But if you are thinking about trying a magnesium glycinate supplement, then maybe this one is worth putting on your list to check out.” This approach does two important things: it puts an honest asterisk on the video that you are not promising anything, and it ends with a soft suggestion to consider the product rather than a hard sell.
Keep It Simple and Do Not Overthink It
Supplement videos are some of the quickest to make. One camera on the capsules overhead, talk about the recommended amount, talk about why someone might look at this type of supplement, and close with that soft suggestion. That is the whole formula. For more on keeping your videos focused, check out why you should only make one video per product. If you feel like you might have accidentally given advice, if it feels like a maybe, it is probably something you should remove and reshoot. And this approach works beyond just supplements. Anything someone ingests, medicines, health products, even fitness equipment — and this principle applies across all product categories, follow the same principle: talk about the experience, never promise results, and let the viewer make their own decision.
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